Gregg Murray, Website Blueprint
I recently got together on the phone with another SEO (search engine optimization) guru, Craig Fifield for an in-depth interview on SEO for small business owners. I wanted to ask all the questions I thought a newbie to SEO and beginners to managing a small business web site would want to know. Hover your mouse over the image below to see play/pause/volume controls. Here are some of the 25 questions [...]
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Getting started on creating or recreating your small business website? When you begin, it helps to have a starter list of what you’ll need. Here are my Top 20 Website Essentials: Domain Name Web Host Organization Business Email Address WordPress Google Apps Webmaster Help Web Marketing Help Professional Website/Blog Theme Simple Navigation Copy that Sells Search Engine Optimization (SEO) Email Marketing Local Promotion Online Promotion Social Media Upkeep Strategy Web [...]
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It’s a good day when the folks at About.com’s Entrepreneurs section reach out for an interview with you. Not as much for an ego boost (but it doesn’t hurt), but because it confirms the stuff we talk about here at Website Blueprint is seen by the big boys as really helping small business people like yourself. Below are some of the questions that editor, Mitchell York wanted to know my [...]
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Last week I ordered Seth Godin’s oldie but goodie, “Permission Marketing: Turning Strangers Into Friends And Friends Into Customers.” Although it’s over 10 years old, its message is just as clear today as it was innovative then. Let me summarize from a modern web marketing point of view… Your web site gives you the unique opportunity to build a relationship with visitors, who can then become prospects, and later become [...]
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Ever wonder what your web designer is really thinking when they’re doing all those revisions for you? Keep reading. I spend some of my time as a middle man between business owners and web designers. That’s because people hire me for web marketing help (SEO, social media, yadda yadda). But often they want me to interact with the designer as they put together their web site. Although most designers are [...]
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There’s a really big concept that’s important to get your arms around when it comes to your small business website. Yet, very few small business owners know it (which means there’s a big opening for you). In fact, what’s really wild is that even a majority of website pros, including web designers, web developers, and agencies don’t take advantage of it either. What is it? Your website must act as [...]
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Small business owners need a lot of help creating and maintaining a successful website. Thankfully, Google has some amazing tools out there that are free (many of which I use on my website and most of my client websites). Start incorporating some of these tools for your small business online presence. Step one is to get a Google account: If you have a website domain name for your business, click [...]
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For everything shiny-and-new in the media about social media, such as Facebook, Twitter and YouTube, the tried-and-true method of email marketing continues to lead the pack of new media advertising alternatives. In fact, Datran Media’s annual survey of Fortune 1000 executives and agencies listed email marketing once again as the strongest performer of new media marketing. And the new “2010 Marketing Trends” survey from StongMail indicates that email marketing leads [...]
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Read More >Gregg Murray, Website Blueprint
For all of us that utilize email marketing as a part of our business, it’s important to be in the know of the most recent CAN-SPAM rules and regulations. Here is the link to the CAN-SPAM Compliance Guide for Business.
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