Gregg Murray, Website Blueprint
Reading blogs and articles about how to improve your website marketing is one thing; but kicking back and watching a video of some live website consulting is much nicer. I recently did website evaluation sessions with three different small business owners. With their permission, I recorded the 1-hour consulting sessions and now you can watch them. Watch the free 20-minute opening of each website consulting session. No doubt you’ll get [...]
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Matt Cutts works for the search quality group in Google, specializing in SEO (search engine optimization) issues. He is also the guy who advises all of us how to get better website visibility through our SEO efforts. A reporter at USA Today interviewed Matt (video below) and asked him a handful of questions about how to improve our website visibility. The responses Matt gives are some of the best super-simple [...]
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If you had one day to work on your local SEO (search engine optimization) strategy, what should you do? That’s one of the 15 questions I asked Jon Rognerud, who wrote the book, Ultimate Guide to Search Engine Optimization. Take a listen below. Hover your mouse over the image below to see play/pause/volume controls. Here are a few of the links we discussed in our conversation (links open in new [...]
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If you’re working on a new website, it’s important to start with organization in mind. Here’s a tip that will help. Create a folder within your Documents folder on your computer called, WEBSITE INFO (or whatever name you choose). Throughout the process of putting together your new website, you’ll be creating, collecting, and adding information and files. You want to make sure they’re all stored (and can be easily backed [...]
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Writing website copy that engages your visitors, as well as the search engines (SEO: Search Engine Optimization) is one of the greedy little secrets of online marketing pros. Erika Napoletano of Red Head Writing knows all about it! We recently got together and talked for 45 jam-packed minutes about online and SEO copywriting for small business owners. You’ll love it if you want to grab an insiders advantage over your [...]
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It’s true: looks matter. A company can have a “great personality” but if you dress it up in a cheap suit, no one’s going to pay much attention, are they? The way customers view your company these days is largely formed by your online presence – the way you “dress it.” They’ll visit your website with specific expectations. Keeping them interested and coming back starts with meeting their expectations. The [...]
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Thanks to Cindi Dunn of The Vintage Lady for her kind review of our website review and consulting session today. “I cannot thank you enough for the amazingly informative web site review and consultation we had today! The information you shared went above and beyond what I had expected! You not only taught me things….but showed me how to implement them as well! Amazing!!!! It all made sense…..how everything on [...]
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Social networking gets some attention during the season finale of The Office. Woof!
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Website testimonials and success stories from your customers are an important online marketing tool that can let potential clients see real-world evidence of the way your company does business and produces results. It’s never nice to brag, but when other people brag about us, that’s the best compliment we can receive! There are always going to be customers that hesitate doing business with a company that doesn’t provide access to [...]
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