Gregg Murray, Website Blueprint
Access the complete Creating a Business Website series. Keeping fresh content on your website is very important for your positioning with Google and the other search engines. You see, search engines love fresh content. Google, Yahoo! and Bing consider a website that doesn’t change for long periods of time as less important than others, and in the process you can lose some of your search engine credibility and positioning. But, [...]
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Access the complete Creating a Business Website series. There are three ways to promote your website: via search engines like Google, locally through traditional marketing methods and online through social networking. We’ve already touched on search engines. Let’s discuss the other two methods. Promoting your website locally simply means that your web address should be displayed everywhere that your business is seen or heard in the public eye. This includes [...]
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Access the complete Creating a Business Website series. If you want to turn website visitors into paying customers, you’ll want to remember that your website provides the opportunity to build relationships. This is so important to remember. There are only a few ways to extend the relationship once someone is at your website. They can pick up the phone, email you, or come and see you. But, if they don’t [...]
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Access the complete Creating a Business Website series. One day you will have a website up and running that you’re proud of and you know is an asset to your business. But, how are you going to drive people to it? There are two ways to get traffic to your website: promote it (which we’ll cover later) or get it to show up in search engines, such as Google, Yahoo! [...]
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Access the complete Creating a Business Website series. When the time comes to create or redesign your website, it’s so easy to fall into that bottomless pit of thinking about all the things you want online. Do not pass go! Hold up, and shift your perspective. Don’t think about what you want online, think about what your current and potential customers really want from your website. Get an idea – [...]
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Access the complete Creating a Business Website series. The biggest question I had when putting my business online was, “How am I going to do this?” I was fortunate enough to have worked with a local web design agency to create a basic website for the company I worked for at one point, but really had no clue as to the technical or marketing sides of having a successful online [...]
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Creating a business website is easy. You only need time to do it all yourself (not recommended – trust me) or money to pay someone else (that can get expensive).
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Creating a Business Website is a series of articles and blog posts written by Gregg Murray for small business owners and entrepreneurs. Part 1 | Keep it Simple Part 2 | Don’t Go Alone Part 3 | Think Like Them Part 4 | Get Clicked! Part 5 | Build Relationships Part 6 | Promote Your Website Part 7 | Keep it Fresh Part 8 | Test Drive Part 9 | [...]
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Six up-and-coming online marketing experts were recently interviews for a series of audio blog posts at Website Blueprint. The interviews covered over 50 questions most frequently asked by small business owners and entrepreneurs. It’s now available free (on this very page) as the Website Blueprint Online Marketing Audio Series. Take a listen to the interviews below. SEO (Search Engine Optimization) 101 Craig Fifield of www.craigfifield.com discusses simple way to get [...]
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