Website Blueprint: The Beginners Guide for Small Business Owners
Website Blueprint was created for busy small business owners. This is the first book every entrepreneur should read in order to understand everything that’s required to have a successful online presence.
This isn’t your typical confusing “how to build a website” book. It’s a guide that describes (in step-by-step detail) how to create/recreate, manage, and market the perfect small business website.
You’ll find easy to follow directions on getting organized, finding a designer even when you’re on a budget, and how to reduce the time and stress of getting your website online. It even includes do-it-yourself tips on Google SEO (search engine optimization), email marketing, business blogging, social media, and more.
Table of Contents
Chapter 1: The Perfect Small Business Website
Chapter 2: Ready. Set. Go.
Let’s Get Organized- p.7
Back It Up – p.9
Your Web Host – p.11
Your Domain Name – p.13
Your Email Address – p.18
Chapter 3: Meet WordPress and Google Apps
WordPress: Your Website Platform – p.21
Your Google Apps Account – p.23
Chapter 4: Finding Help
Choices-Choices-Choices – p.31
Working with Your Web Developer – p.39
Chapter 5: Design, Layout, Content
Selecting Your Website/Blog Theme- p.43
Layout and Design Tips – p.47
Website Copy: Words that Sell – p.51
Chapter 6: SEO: Search Engine Optimization
The Power of SEO – p.55
Step-by-Step SEO – p.57
Chapter 7: Email Marketing
The Power of Email Marketing – p.69
Aweber Setup – p.82
Chapter 8: The Business of Blogging
The Power of a Blog – p.95
WordPress Setup – p.99
Chapter 9: Promotion
Local Promotion – p.109
Online Promotion – p.112
PPC/AdWords Advertising – p.113
Chapter 10: Social Media
Twitter – p.122
Facebook – p.125
LinkedIn – p.128
YouTube and Flickr – p.133
Chapter 11: What Could Be Left?
Maintenance, Upkeep, and the Big Backup – p.143
Your Backup Game Plan – p.145
Taking a Test Drive – p.148
Google Analytics and Web Stats – p.149
Learning Resources – p.156
Chapter 12: A WordPress Tour - p.161
