Are you promoting your website address anywhere and everywhere you can? If your business name is spoken, written, or displayed anywhere, your web address should be the next piece of information that is seen or heard. And whenever possible, prominently. Some would argue sharing your website address is even more important today than your slogan or positioning statement. What do you think? Take a look at the list below.
Did I leave one out? Comment at the end and let me know.
- Business cards
- Letterhead
- Envelopes
- Thank you cards
- Business forms
- Fax cover sheets
- Radio ads
- Print ads
- Billboards
- Yellow Pages
- Press releases
- As part of classified ads you place
- During any type of free media exposure
- Community sponsorships
- Local business directories
- Word of mouth – To prospects and customers
- Word of mouth - Friends and family
- Word of mouth - Your staff to their contacts
- Brochures
- Sales literature
- Displays at your Chamber of Commerce
- Displays at local group and association locations
- Displays at other businesses
- Cork boards at your grocery store, coffee shop, library, gym, etc…
- On promotional items (hats, t-shirts, magnets, pens, etc…)
- Your store window
- After-hours voice mail
- Line holding message
- Event and conference signage
- Permanent outdoor signage
- Lawn signs
- On company vehicles
- On out-of-office company equipment
- On company uniforms
- Car door magnet
- Window decals or bumper stickers
- In local guest books
- On donation wall hangers at the convenience store
- Your license plate…darn, not enough room
Did I forget one? Leave a comment and add to the list.
{ 5 comments… read them below or add one }
Good old fashioned marketing works even if the message is “.com”! Thanks for bringing us all up to speed.
PS I always liked signs above the urinal–what else is there to look at?? LOL
Good Job, but…Add these to Your List:
Movie Theater Screens (They use “Screen Savers” Before playing the Coming attractions)
Food Trays at Restaurants (Wait Staff and Customers use these)
Drink Coasters (Restaurants, Night Clubs, Bars)
Soap Dishes/Trays (Restrooms, and Shower Rooms in Health Clubs, Gyms, etc.)
Swimming Pools (Bottom of Pools, Saunas)
Barricades and Lane Dividers (Freeways, Road Construction, Building Construction) These are Prime locations because when you’re stuck in traffic the signs are only a foot or two away from your car. Everyone looks at them, because they don’t want to hit them. Use the Barrels and the Hurdle type…
Cups for the Water Cooler/Jug (work, Dr.’s Officer, etc.)
NewsPaper Bags (the kids use them to protect the papers they deliver)
Vending Machine Glass (Work, Schools, Dr.’s Office, Parks, etc.)
Lottery Ticket Holders (This could be A Big One!)
Hotel Beach Umbrellas (In Good Taste, of course…)
Feel free to contact me. I’ve got a million of them!
Mike, The Dr.
drmichaelmcmorris@gmail.com
“Keep On, Keeping On…”
Don’t forget TV ads!!
Although I’m a bigger fan of RADIO… we can not forget TV.
I would like to add the idea of your work wear. A polo shirt with the logo and services. I quit wearing a shirt for my brother in-laws old business because people kept stopping and asking me about the company. The brother in-law should have kept the name and logo as his new company is going south.
Excellent list of advertising ideas. I have used some, but will take a closer look at those not tried. Thanks…