Website Blueprint | Award-Winning Website Marketing Advice

Choosing a new look and style for your website is one of the most exciting parts of creating (or recreating) your online presence. Fortunately, there are a several great places where you can find professional website templates (commonly referred to as “themes”) that will have the flexibility to fit into your vision. Before choosing a new theme, you need to commit to what platform your website will be built on. […]

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Domain names have become as scarce as beachfront real estate. No, they’re not expensive, but it is getting more difficult to find a good one for your business. Here are 3 great tips on how to choose the best domain name for your small business: Match Your Business Name (or…). Hopefully, a domain name that matches your business or company name is available. If it isn’t, consider a subtle variation. […]

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Your “web host” is also often referred to as your “server.” It’s the place where your web pages and files are located (i.e., hosted). It took me a while to get my head wrapped around the concept of web hosting, so let me give you my most simple analogy. Think of your traditional home or office telephone service. If you have voice mail, rather than a physical answering machine (another […]

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Back it up once. Back it up twice. Now, breathe :) Computers are, for all of their wizardry and wonder, just machines. And sooner or later, every machine is just waiting to cause you a big problem. It’s inevitable – at some point, you’ll have a big problem with your computer and that’s when the pending disaster can occur. While having the occasional computer FUBAR is a fact of life, […]

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The best advice for the success of your website and online marketing is much like the rest of our lives: Sometimes the best ideas come in small packages. Glance through these 33 quotes from marketing pros and see if you agree. If you’ve been looking to increase the ROI of your website and online presence, very often it’s just a single concept or simple idea that can make the entire […]

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When starting or revamping your small business website, there is one word that will save you the most time, money, and headaches. The word? Organization. Ready to take a simple, but giant leap toward making your business life a whole lot more efficient for yourself (and whoever you’re paying to help with your website)? Tip 1: Create a Special Folder in “My Documents” Your website information needs to have a […]

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The number of website strategies you need to implement for an effective online presence is a real head-spinner. I found it much easier to navigate once I created a list of the most important website strategies. Focus on these one or two at a time. As you do, you’ll find the process of creating or recreating your web presence much less stressful. 1. Simplicity From the design of your website […]

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Every time a person visits your web site and leaves without taking action, you have lost a prospect. The easiest way to capture that prospect and lead them into your online sales funnel is through the effective use of email marketing. Building an email list through your web site is a crucial element of keeping in touch with your prospects and increasing your sales. Once visitors reach your website, they’ll […]

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There are plenty of small business owners and entrepreneurs fully engaged in social media. There are also just as many now just sticking their toes in the water. But if you’re not one of them, don’t beat yourself up. A recent study by the University of Maryland reveals that only 24% of small business owners are utilizing social media in their marketing arsenal. Feel better now? Good. Now let’s do […]

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